For my class, we were asked to find a new technology or product that is using new marketing communication practices.
Our group decided to pick Pepper as it is a relatively new product used widely in Japan and is starting to be used globally in a wide range of applications.
https://youtube.com/watch?v=X8BG3KOexi8
Here the commercial is targetted for developers to see pepper as a platform for many applications. We had a quick discussion for the class regarding the possible target markets.
I then talked about some stats about Pepper and it’s growth:
- More than 7000 units sold
- Available for home use in Japan
- Price is $2000 in Japan plus maintenance
Below is my first-hand experience with Pepper in California where it is used to serve information about the mall.
We then had a discussion on the impacts Pepper would have on in the Consumer Decision-Making Process, Internal Psychological Processes, and which stage of the customer decision journey would Pepper have the most impact on.
Finally, we had a debate and split the class to discuss the pros and cons of Pepper being used for marketing purposes.
In conclusion, pepper as a tool will aid and give marketers new and innovative possibilities to market new services/products.