Category: School

  • University Survival Guide

    Graduating from high school and transitioning to university was a big transition period. I have grown the most during those few pivotal years.

    The process usually starts in high school where you pick your courses in grade 11 that dictate what programs you can apply for in a university. I did that in my time. Here is what I would have done knowing now, I would also research the in-demand jobs projected to be in demand in the next 5 years. I just researched universities and knew about a few jobs such as a doctor, accountant, and engineer etc, not the vast amount of careers.

    When picking universities try to pick the one that offers the most internships and co-op programs. If choosing a university far from home don’t be swayed too much by the fancy campuses and prestige. Try to think about future job prospects and the available student support services.

    When starting the first year don’t buy all the required textbooks before attending the classes. Often the books can be bought outside the book store and online for cheaper. Try to join groups with students who have already taken the courses you are planning to and ask for their advice on the courses and the professors teaching them.

    When building your schedule, think about the campus map and your productivity about class times and locations. Carefully read the course outline and familiarize yourself with the learning system as you don’t want to miss out on valuable information and tools.

    Explore the local city if you are far from home, try to join a few new groups and build connections with other students. Keep practicing good sleep hygiene and a good diet. Familiarize yourself with your faculty and the support services available.

    Remember that everyone’s journey is unique and you don’t have to take all the optional courses and do 5 courses a semester. Try to keep in frequent contact with your student advisor and know your path forward.

    The goal of the university experience is to help get you a job in the future or to pursue higher learning. There are many internships available, starting in December, start working on your resume and apply to as many summer internships that interest you. Work on your resume and interview skills throughout the job hunting process. Ideally, you should have two to three internships on your resume before graduation.

    Try to build connections with your TA’s and professors. Listen and learn from their insights. Look into studying abroad for a semester and explore the world. Start to build your financial knowledge and learn the basics of investing. Don’t forget about family and friends from high school. Keep in touch and stay connected.

    If you realize the program is not for you try to look for alternatives within the university or elsewhere. This happens and it is okay. Going to university is an enriching experience and I wish you all the best.

  • Pepper – Marketing Communications Perspective

    For my class, we were asked to find a new technology or product that is using new marketing communication practices.

    Our group decided to pick Pepper as it is a relatively new product used widely in Japan and is starting to be used globally in a wide range of applications.

    Here the commercial is targetted for developers to see pepper as a platform for many applications. We had a quick discussion for the class regarding the possible target markets.

    I then talked about some stats about Pepper and it’s growth:

    • More than 7000 units sold
    • Available for home use in Japan
    • Price is $2000 in Japan plus maintenance

    Below is my first-hand experience with Pepper in California where it is used to serve information about the mall.

    We then had a discussion on the impacts Pepper would have on in the Consumer Decision-Making Process, Internal Psychological Processes, and which stage of the customer decision journey would Pepper have the most impact on.

    Finally, we had a debate and split the class to discuss the pros and cons of Pepper being used for marketing purposes.

    In conclusion, pepper as a tool will aid and give marketers new and innovative possibilities to market new services/products.